Founded in 2018, Toy Life is one of the fastest growing toy brands in the United States. It was founded by two parents who wanted better and safer toy options on the market. To accomplish this mission, they visit every factory and test the quality and safety of every toy. Their best selling toys include baby pianos, art easels, toy tool sets, pretend and play, puzzles, outdoor toys, and party supplies. Toy Life also makes and releases toys under the brands STEAM Life, Tot Life, and Party Life. The company plans on releasing 100 new products in 2020.